Zhejiang Gongshang University
Business English in the Field of Market Expansion in China

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Teaching Medium: English
Degree Awarded: Bachelor's Degree
Entry Requirements: High School Graduate
Duration: 4 Years
Hours/Week: 22 hrs/wk
Starting Date: Sep. 2021
Applocation Deadline: Aug 23,2021
Tuition Fee: CNY 18000 per year
Application Fee: 150 USD (Non-Refundable)


  • 1. Non-Chinese citizens with a valid passport.
  • 2. Be in good health condition and above the age of 18.
  • 3. With reliable financial support and custody.
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Program Description

Program Objectives

The 4-year BA program “Market Expansion in China” is provided by the School of Foreign Languages at Zhejiang Gongshang University under the major Business English. The program focuses on marketing in China. It aims to equip students with basic knowledge of business communication, marketing in China, international trade laws and policies, China’s companies, business management, intercultural negotiation, business protocol, Chinese culture, Zhejiang business culture, economic advantages of Hangzhou, etc. It is designed specifically for international students who are interested in business and market expansion in China. Those foreign citizens, graduated with senior middle school certificates at least, can apply for admission into this program. 

Main Courses
Marketing English, Market Expansion in China, China’s Companies, Project and Management in China, Chinese Culture, Chinese Education Market, Introduction to Large Market in Zhejiang Province, Market Study in China, English for Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Marketing, Political and Economic Policies in China, China’s Policy of Foreign Trade, Business Presentations and Public Speaking in English, Business Letters Writing, Negotiations in English, Report Writing, Economic Advantages in Hangzhou, Business Protocol in China, etc. 

This program boasts a qualified faculty that ranks among the best in provincial universities in terms of education backgrounds, professional ranks and academic achievements. Of its 145 faculty and staff, 129 are full-time teachers – 13 being full professors, 43 associate professors and 66 lecturers; over 95% of them have a master’s or higher degrees, of whom 35 having a doctoral degree. More than 85% of the teachers have been to Britain, the USA, Canada, Australia, France and other countries for further studies, academic visits or giving lectures.

Length, Credits and Degree
The length of curriculum is normally four years. Minimum credits for graduation: 129 credits. Qualified students will be granted Bachelor Degree of Arts in Business English in the field market expansion in China.  

Instruction Language
■ All the courses are delivered in English except some of Chinese language courses.
■ Dissertation is required to be written in English

Entry Requirements

1. High school certifiate

2. Good knowlegde of English

3. Aged from 18 to 40 years old and in good physical condition

Application Materials

  1. Photocopy of valid passport 
    With name, passport number & expiration date, and photo included
  2. Passport photo 
    A recent passport-sized photo of the applicant
  3. High school academic transcript 
    High school academic transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
  4. High school graduate certificate 
    Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
  5. English proficiency test certificate 
    For example, IELTS or TOEFL, only for applicant whose native language is not English.
  6. Resume 
    Written in Chinese or in English
  7. Health certificate 
    Not needed during application. But may required when applying for visa. 
How to apply

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